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Beauty Industry, Mergers and Acquisitions

S’Young Debuts on 2022 WWD Beauty Inc Top 100

WWD's Top 100 list is out—Chinese beauty giant S'Young made the cut.

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By: Marie Redding

Senior Editor, Rodman Media


S’Young Group is proud to announce its debut on WWD Beauty Inc’s Top 100 list. The Chinese beauty giant was listed for the first time this year, ranking 49th—joining the list alongside globally renowned beauty companies.

S’Young’s main brands are Unifon, Bigdrop, Mihoo, Huayaohua, Yu Men, HPH, VAA, and Evidens de Beauté. The company posted $741.2 Million in sales in 2022.

Committed to building a premium platform to connect with the Chinese market, S’Young is partnering with more than 30 beauty brands globally—and providing complete solutions through multi-dimensional and omni-channel developments.

It is pioneering its “CP” (China Partner) model that has empowered beauty companies on brand positioning, differentiated communications, marketing, retailing and supply chain management.

S’Young recently moved into “S’Young City,” its new 180k sqm headquarters that brings R&D, design, production to the same location.

WWD Beauty Inc’s Top 100 ranks of the world’s largest beauty manufacturers by beauty sales for the 2022 calendar year. Editors conduct research by examing the company’s sales data.

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